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Our Story

A brand that goes beyond personal care

The Journey of ABOVE

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The Birth of a Vision

ABOVE was born in Brazil with a clear mission: to raise the standards of personal care and make it accessible to everyone. From day one, we committed to being more than a cosmetics brand.

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Innovation That Makes a Difference

We positioned ourselves as a leading brand in antiperspirants, representing strength, innovation and competitiveness in a highly competitive market. Our portfolio became one of the main drivers of growth and visibility.

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Conquering the Brazilian Market

ABOVE established itself as one of the most recognized deodorant brands in Brazil, earning the trust of millions of consumers thanks to our dedication to quality, innovation and accessibility.

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Presence Throughout Brazil

We expanded our presence across the entire Brazilian territory, from large retail chains to small local stores, bringing high-quality products to every corner of the country. An achievement that demonstrates our deep connection with consumers.

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An International Brand

Today, ABOVE is a global brand with a presence in countries around the world. What began in Brazil has expanded internationally, bringing our commitment to quality, innovation and accessibility to consumers across different continents. We are a brand that transcends borders.

Our Commitment

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Cruelty Free

Our entire portfolio is produced without animal testing, aligned with global trends of respect and care.

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Renewable Energy

We use renewable energy and good manufacturing practices, reducing our environmental impact.

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Global Responsibility

Certified in good manufacturing practices (GMP) and committed to sustainability at every step.

We are more than just bodies in constant motion. We are a community united by sport, passion and the desire to improve our quality of life.

Whether on the courts, on the streets or at home, we are committed to a journey that elevates our standard of living. It is a great challenge but also an opportunity to rise ABOVE it all.

ABOVE is at the heart of this movement. The brand is dedicated to elevating your personal care standards and self-confidence. After all, it's not just about how you play — it's about how you take care of yourself while you play.

Elevate your game. Join the movement.

Ready to Rise Above?

Join the community that chose ABOVE to elevate their personal care standards

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Cruelty Free

Cruelty-free. Conscious and ethical beauty.

100% vegano

Formulated without ingredients of animal origin.

Premium quality

Excellence in every process and formula.

Sustainability

Packaging designed with the future of our planet in mind.